Here is my logo draft!
I created a logo for a hypothetical video production company called Final Cut Studios.
Video production, even if it is for corporations, or independent, that is still filmmaking, so it again ties in well to my topic of filmmaking.
I took some inspiration from my Photoshop banner by using the same overall idea of filmstrips. Back when editing was done physically and not digitally, strips of film would need to be cut and stitched back together. Both concepts served as the inspiration for my design.
I wanted a font that stood out and also fit with the rectangular nature of my film strips. I went for a bold impact font to help with that standing out. Seeing as most of my vector graphics were in a black and white color scheme, I opted to have the scissors stand out. I made sure they were a bright, slightly off red, and applied a gradient to help draw the eye up towards the title. The placement and shape of the scissors also help to act as a leading line up the logo.
When deciding what to do, I did some research on different name ideas and looked at other logos, along with stock art, which helped me get an overall idea of the direction I wanted to do. After that, I began with the sketch. Sketching wasn’t too difficult, I ran through a few ideas, such as having the film being ripped, or the film being burned or lit on fire, but I couldn’t get those to look right. I was looking at both names and sketching simultaneously, so when I came up with the idea, the design quickly and easily followed. When creating the draft, it was easy with minimal changes between the sketch and the draft.
When deciding what to do, I did some research on different name ideas and looked at other logos, along with stock art, which helped me get an overall idea of the direction I wanted to do. After that, I began with the sketch. Sketching wasn’t too difficult, I ran through a few ideas, such as having the film being ripped, or the film being burned or lit on fire, but I couldn’t get those to look right. I was looking at both names and sketching simultaneously, so when I came up with the idea, the design quickly and easily followed. When creating the draft, it was easy with minimal changes between the sketch and the draft.
I didn’t use anything that wasn’t outside of the creative commons. I traced a royalty-free stock photo of a pair of scissors and then made changes to the shape of them.
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